Bombay Shaving Company Women brings Alaya F onboard as their brand ambassador

4 days ago 14

The run has been co-created with The Collective Artists Network and produced by Cutting Crew Films

BSC squad  aims to involvement   its assertion  arsenic  a superior   challenger successful  the hairsbreadth  removal and shaving category..BSC squad aims to involvement its assertion arsenic a superior challenger successful the hairsbreadth removal and shaving category.

Bombay Shaving Company’s (BSC) women centric marque BSC Women has appointed Bollywood histrion Alaya F arsenic its marque ambassador. With this partnership, the marque aims to reenforce its committedness to reimagine hairsbreadth removal solutions for women successful the state – which has been a stronghold of traditional, established players and the informal services sector. The relation comes with the motorboat of a marque movie and run ‘SmoothAF’.

There tin beryllium nary amended embodiment of the tone of the marque and concern than Alaya F, Siddha Jain, head, Bombay Shaving Company Women, said. “From her posts signed disconnected arsenic ‘AF’ – to the mode she moves – Alaya F is simply a non-conformist and personifies the bold and unapologetic women of today. We are looking guardant to to having her arsenic the look of the marque due to the fact that not lone is she perfectly talented and gorgeous but she perpetually challenges the presumption quo portion being her 100% authentic and benignant self. Our relation with her is simply a measurement towards reinforcing the transportation with our consumers who are raring to alteration the crippled and instrumentality the satellite by a storm,” helium added.

The run has been co-created with The Collective Artists Network and produced by Cutting Crew Films. For Shantanu Deshpande, CEO, Bombay Shaving Company, the institution has ever been assured of the women’s concern starring them into the future. “Today we are loved by radical who cognize us. But acknowledgment to the quality of the women’s idiosyncratic attraction class and this caller relation with Alaya F, we are poised to instrumentality the leap, and go a loved, talked astir and shared brand, crossed the nation,” helium highlighted.

In summation to collaborating with galore influencers crossed the board; the run is being deployed connected large over-the-top (OTT) platforms and programmatic advertising, on with fashionable social, online and offline channels.

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