Auto advertisements registered 24% decline on TV in 2020: TAM AdEx

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As per the TAM report, TVS Motor Company emerged arsenic the apical advertiser connected tv with 11% stock of the assemblage advertisement volume

Digital, connected  the different   hand, saw KIA Motors Corporation securing the numero uno presumption   with 10% stock  of the advertisement  volume.Digital, connected the different hand, saw KIA Motors Corporation securing the numero uno presumption with 10% stock of the advertisement volume.

Auto assemblage registered a autumn successful advertizing successful 2020 owed to worldwide dispersed of coronavirus which brought astir lockdown from April till June, disrupting the income of the car industry. According to the information released by AdEx India, a part of TAM Media Research, integer recorded the highest diminution successful advertisements from the car sector, posting 41% driblet successful advertisement volume, followed by people which registered 26% driblet successful advertisement space/publication. Radio and tv recorded 23% and 24% decline, respectively.

Among the Auto sector, TVS Motor Company emerged arsenic the apical advertiser connected tv with 11% stock of the assemblage advertisement volume, meantime Maruti Suzuki India topped the charts successful people and vigor with 14% and 30% share, respectively during the year. Digital, connected the different hand, saw KIA Motors Corporation securing the numero uno presumption with 10% stock of the advertisement volume.

On TV, quality genre emerged arsenic the preferred genre for car sector’s advertizing arsenic it accounted for 53% stock of the assemblage advertisement measurement stock connected television. Following this was the movie genre with 187% stock and wide amusement channels (GEC) with 12% share. Music and sports trailed down astatine 6% and 4% share, respectively. The apical 2 transmission genres connected TV unneurotic accounted for 75% stock of advertisement volumes for the car assemblage successful 2020. Prime Time had the highest advertizing of car brands with 41% stock of advertisement volumes connected TV with 20-40 seconds advertisement size being preferred by 71% advertisers.

In print, Hindi newspapers accounted for 44% stock of car assemblage advertisements, followed by English newspapers astatine 14%. Marathi newspapers claimed the 3rd presumption with 9% stock portion Telugu and Tamil newspapers trailed down with 8% and 6% share, respectively. The apical 5 work languages unneurotic added much than 81% stock of sector’s advertisement volumes. Meanwhile, work genre General Interest had 98.1% stock of advertisement abstraction successful print, portion Business/Finance/Economy accounted for 1.6%.

Interestingly, Gujarat topped each the states with 18% stock of the sector’s advertisement volumes connected vigor during 2020, followed by Maharashtra with 17% share. Similar to television, vigor saw evening time-bands arsenic the astir preferred clip for sector’s advertisements, with the set accounting for 41% share.

Interestingly, advertisement web transaction method captured 44% stock of car advertisement insertions connected digital. Following this was programmatic astatine 19% stock with Programmatic/Ad Network accounting for 16% share.

Read Also: From Paytm Ads to Airtel Ads – however user tech companies are cashing successful connected from advertisement revenue

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