Apparel marque Fabindia has recovered itself the people of a boycott run connected Twitter implicit an advertisement for its 'Jashn-e-Riwaaz' collection. On Monday, BJP Yuva Morcha president Tejasvi Surya objected to the advertisement run by Fabindia, saying "Deepavali is not Jashn-e-Riwaaz".
"Deepavali is not Jashn-e-Riwaaz. This deliberate effort of abrahamisation of Hindu festivals, depicting models without accepted Hindu attires, indispensable beryllium called out," Surya tweeted. "And brands similar @FabindiaNews indispensable look economical costs for specified deliberate misadventures," helium added.
Deepavali is not Jash-e-Riwaaz.
This deliberate effort of abrahamisation of Hindu festivals, depicting models without accepted Hindu attires, indispensable beryllium called out.
In the tweet, present deleted by Fabindia, immoderate antheral and pistillate models were shown successful saris and kurta pyjamas. "As we invited the festival of emotion and light, Jashn-e-Riwaaz by Fabindia is simply a postulation that beautifully pays homage to Indian culture," Fabindia had tweeted.
The hashtag '#BoycottFabIndia" is present trending connected Twitter. The marque has been accused of "de-Hinduising" Diwali by immoderate netizens. Some users said that they volition nary longer bargain thing from Fabindia and besides called connected others to boycott the brand's products.
Wow @FabindiaNews large occupation astatine de-Hinduising Deepawali! Call it a ‘festival of emotion and light’, rubric the postulation ‘Jashn-e-Riwaaz’, instrumentality Bindis disconnected foreheads of models but expect Hindus to bargain your overpriced, wide produced products successful the sanction of ‘homage to Indian culture’! https://t.co/S47g1ArUbB— Shefali Vaidya. 🇮🇳 (@ShefVaidya) October 18, 2021
BusinessToday.in has reached retired to Fabindia for a remark connected the issue. The communicative volition beryllium updated connected receiving a effect from the company.